The Crucial story
The Crucial story opens with Micron Technology, Inc., one of the largest memory and flash storage manufacturers in the world. Founded in 1978 and headquartered in Boise, Idaho, Micron is one of the only true memory manufacturers in the world. From selecting choice silicone to finished module testing, Micron designs and produces DRAM chips, then assembles them into premium-quality modules which are sold to leading computer manufacturers. Computer manufacturers use Micron memory when they build new computers, which ultimately end up in the hands of consumers.
After selling memory to computer manufacturers for years, Micron asked, "What about the end user? What about everyday computer users who want to improve the performance of their systems — the home computer user, the IT professional, the data analyst or the graphic designer? Why don't we offer memory to the public?"
In September of 1996, Crucial was founded on the premise that everyday consumers can and should have the ability to improve their computers through do-it-yourself memory upgrades. Crucial was met with enthusiasm, and for the first time ever, end users had the opportunity to buy memory direct from a major manufacturer. Less than three years later, Crucial Europe opened for business and was again met with strong demand. Now a global brand with support for regions all over the world, Crucial products offer an unparalleled level of expertise and support.
Five reasons to buy Crucial
As the only brand of a major memory manufacturer, Crucial delivers five intangible advantages. When you purchase a Crucial product, you’ll get:
Quality
Quality is built into our process from start to finish, and our products are the result of an extensive design process that involves more than 6,500 engineers. Crucial memory modules are tested at the component, module, and functional level, and are Tier-1, JEDEC-compliant, premium-quality DRAM. Additionally, every Crucial SSD undergoes hundreds of qualification tests and over a thousand hours of prerelease validation testing.
Compatibility
We maintain an industry-leading compatibility database that maps memory parts to the systems they’re made for. In just a few clicks, our Crucial System Scanner and Crucial Advisor tools will identify compatible upgrades for your system and recommend the best upgrade for your system’s specs – no computer skills required. All Crucial products are backed by real-world analysis and testing in the Crucial Performance Lab.
Reliability
Our products are built on thirty-plus years of design and manufacturing expertise. We back our products with leading warranties and fast, friendly, and free lifetime tech support.
Availability
With more than 250,000 upgrades for over 50,000 new and old systems, we have the industry’s largest product portfolio. We offer a robust inventory of legacy modules, a global infrastructure, and fast and free shipping.
Support
Our award-winning customer support team actively translates "computer talk" into everyday talk. Our support team is constantly engaged in the latest technical training, and has produced an extensive library of instructional videos, articles, and do-it-yourself guides so that you can learn about our technology firsthand.